|Web Visibility – Facebook
A Torian Group Solution- Technology with Integrity
Executive summary: Facebook is becoming an essential part of your business web marketing, even if you don’t plan to actively post. Here is why you need a Facebook business page, and what can be done to market your business.
Create a Facebook account, and set up a business page, even if you plan to go no further. Include Facebook in your marketing planning, and consider your strategy for the future.
Social Media is the New Advertising
Face it. Social Media affects your business. Facebook and Twitter are getting a lot of attention. You need to determine how or if you will respond.
If you are not using Facebook (yet), your employees and customers are. Update your policies to cover employee use of Facebook at work – can they log on during breaks? When is an employee comment representing the company, and when is it personal? Can employees “friend” customers?
At the least, you would be wise to log on to Facebook and Twitter and create an account in your business and personal names. If you don’t, someone else can, including your competition.
Facebook “pages” for business changed in March – they now have more flexibility, and can be accessed using www.facebook.com/your-business-name . Creating a custom Facebook page is easier (still not easy). Many companies are making their Facebook page a primary marketing focus rather than their website.
Facebook is designed around “you” – you have a unique page. What is changed is that you can now create and administer a business page as the business – the page has its own identity separate from your account and is open to the public unlike your personal account. A business page can have multiple administrators (each with a Facebook account). You can switch modes, acting as you and separately acting as your business. Fans of your page can get updates from the business, separate from what your “friends” see.
Consider moving at least some of your marketing dollars “online”. Facebook offers narrowly targeted online advertising at very reasonable rates. “Pay per click” means you only pay for those who express interest in your offering – not something you can get from traditional media.
Just a Tool, Not a Complete Solution
Social media should be an extension of the relationship building you are already doing – just another channel of communication. You might be able to work in a mention of your upcoming sale into a personal conversation, but it has to be appropriate, and relevant. Business pages on Facebook make it easy to separate your personal and business communications. When someone “likes” your business page, they sign up for relevant messages about your business. Take that trust seriously, and deliver messages which will have value, and not motivate potential customers or clients to block you as spam. Be cautious of marketers telling you they will handle your social media marketing for you. You can get valuable help with setup, but be prepared to deliver your own message.
We Can Help
Contact us for help getting your company set up on Facebook. We can set up your account, assist with creating a custom page, and train you on how to manage your marketing campaign, or help develop one.
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Call us to RSVP at 733-1940.